Miami’s own creative heads, Lourdes and Augusto Hanimian of Luli Fama swimwear, put on quite a show last Sunday at their 2011 swim collection debut, during Mercedes-Benz Fashion Week Swim. “It wasn’t just about the bathing suits.” said a member of the audience, “It was about the production as a whole; they put together something very untraditional, yet entertaining.” she added.
As the lights dimmed, a suited young man, wearing converse that is, stepped into the runway performing Mike Posner’s hit single: “cooler than me”. The crowd was quick to cheer and pull out their cameraphones, but were they naive to think it was the real deal? The answer is yes. Although a very talented singer, the artist at stage was not in fact Mike Posner; some even jokingly referring to him as “The Posner Poser”. Up-and-coming celebrity or not, the performance was rather delightful and left the spectators in tune for the collection to come.
Luli Fama is proverbial of stylized silhouettes, unique cuts, and beautiful prints. The 2011 collection categorized just that, this year however, with the addition of some extra flattering fits. Case in point: a black monokini segmented into strands along the bodice, which tied into bows on the side of the suit with a break at the hip, giving the illusion of a half bikini bottom, half monokini suit.
The principal print this season stayed true to the label’s flirty and contemporary design heritage yet came back in a bolder make: a mystical conglomeration of deep colors and flowery blends. Also showcased were stud embellished two-pieces, ruched tie-dye suits, and stripped bikinis in colorful mesh.
Along with playfully daring swimsuits, the Luli Fama 2011 collection was stocked with pool-side caftans, haltered mini rompers, and maxi dresses perfect for the beach. The collection was refreshing, and had an understated allure that felt tropical and sophisticated in equal measure; rendering yet more evidence that this local treasure is headed to the top.
Photography by Marco Graziani





























Luli Fama is always amazing, this is a really great article. I really admire the way you write Simonett, keep it up.
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