Definitely one of the most coveted presentations showcased at Mercedes-Benz Fashion Week Swim 2011, was the hip and stimulating collection by Mara Hoffman. From beginning to end, the show left spectators at awe, and it wasn’t just about the clothes. The music, the models, the makeup, and accessories all pitched in to create an extraordinary production with a true visionary at the heap. A mix between tribal and psychedelic prints were incorporated in the collection, giving off a sense of cool, and innovative design. The prints had a great surrealism to them, blending natural elements such as crystal caves in with colorful geometric shapes. The overall feel, however, was very organic.

Mara Hoffman’s collection introduced some edgy styles that broke out from the traditional swimwear cuts currently in the market. Bikinis with multiple straps, deep-neckline one-pieces, and criss-cross lattice detailing where recurrent throughout the collection. Models strutted down the catwalk in tribal-inspired makeup, and Lori Leven jewelry and accessories, to the beat of an electric playlist. The closer model stepped out wearing a unique caftan in a flowy sheer white fabric, stamped with the collection’s signature print, an abstract setting of crystals and horses. Hot pink pants and headscarves were also seen, displaying a trippy print, reminiscent of the Jimi Hendrix era.

The originality behind the Mara Hoffman swim 2011 collection was unparalleled throughout the tradeshow, and favored amongst many. Making it’s way to the cover of The Daily Front Row magazine, the attention grabbing pieces of the collection had a big hit this season. If you couldn’t get enough of the collection, check out the Mara Hoffman website here.

Photography by Frazer Harrison of Getty Images

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